Procter&Gamble Essay Example | Topics and Well Written Essays - 500 words

Procter&Gamble - Essay Example ledge and learning, discipline and thoroughness argon part of Procter and Gambles ideals of surpass practice.By implementing profit sharing, the company reinforces loyalty for the company, common respect and trust between management and workers. Among the principles and values are a deep commitment towards customers best interests, social service, employees welfare and business operations that are simple, direct and transparent. (Dyer et al, 2004 ix, 46, 305).Increasing intense competition from Unilever, Johnson and Johnson, Kimberly-Clark, LOreal and other companies is weakening the companys position in the share market. Further, demand for consumer goods is impacted by the soundness of the United States economy and particularly by corporate profits. Also, investigators have uncovered the fact that living creature testing is being done by the company in harsh conditions for its cosmetic and drug manufacturing units (Swasy, 1994 196). Since consumer s are aware of the ethics behind production and the need for corporate social responsibility, this may affect the marketability of its products.Acquisitions such(prenominal) as the recent one of Gillette prove to be mutually beneficial (Hannon, 2008 46). Further, developing the different markets which are opening up opportunities for P & G to establish itself has to be done with priority product categories, and the formation to be developed to carry out the strategies have to be planned (Conklin, 2006 189). Technological advances have do it possible to increase the rate of production several times, thus reducing overhead costs (Swasy, 1994 97). With the maturement population all over the world increasing in proportion, as compared to a decade earlier, the increment need for skin care and pharmaceutical products along with research development has opened up young opportunities in these spheres.Competitors have been devoting more research funds to cosmetics than to detergents or other products, with higher profit margins